Dual Pricing Is Coming To Utah

This is a true story of how Dual Pricing fees for merchant services, (credit card processing) is coming to Utah.

My wife Michelle and I were planning a drive from our home in East Murray Utah to Miami Florida . This was a road trip allowing us to visit friends and family along the way. We had booked our first cruise with our friends from Heber City, Utah. They were flying and going to meet us at the ship in Miami Florida.

It was early evening on Tuesday February 21st when my wife Michelle said we needed to be hitting the road for our drive to Miami before the big snowstorm hits. Well, I, Greg, waited a bit too long so we ended up driving through the snow storm off and on clear until we were south of Moab Utah around the 4 corners region. I realized, I should have listened to my wife as we could of avoided driving through the stressful winter snowstorm.

Driving in the Utah snowstorm — Driving through snow covered roads at night from Salt Lake City Utah southbound to warmer weather.

Driving All Night To get Ahead Of The Storm

Knowing that the storm was large and stretching more and more across the country, we decided to continue driving all through the night. Then we arrived into the warmer region of the Texas Panhandle. This is where we finally decided to stop to have some brunch and rest the following day. We finally hit a very nice temperature of 72 degrees! It was also time to change into appropriate clothing as we headed towards Miami.

We continued our drive all the way to the Pensacola the Florida Panhandle to visit my parent’s final resting place. This would be only the second time we had been to these sacred ground to visit my parents and the countless others resting there. I wept tears of gratitude for being so fortunate to have my mother in my life for 94 blessed years and father for 77.

Driving To Miami & Boarding The Ship

It was then time to continue our long journey to Miami and meet up with our dear friends Matthew and Susan on the Norwegian Cruiseliner, the Encore, at the Norwegian Cruise Line terminal. The photograph is where Michelle and I had just boarded for our first ever cruise experience at sunset. The ship departed Miami in the evening and cruised on to the Great Stirrup Cay for our first stop then continuing onto St Johns Island and Tortola. Then to the Virgin Islands and finally the Dominican Republic. We had a great time cruising with our friends and taking a bunch of photos of our experience.

Greg & Michelle Kapitan — Michelle & Greg Kapitan Miami evening heading to our first stop at the Great Stirrup Cay in the Bahamas

Then, after 7 relaxing and fun-filled days, of escaping the Utah snow and cold, it was over and time for our drive back home to Utah.

Dual Pricing Signage Everywhere

On the drive back I really started noticing all of the posted signage of businesses choosing to pass credit card processing fees along to their customers. Posting these notices is a requirement in order to be compliant with the card brands. The image with the caption “Notice at the bottom of the menu, Prices listed and advertised reflect cash discount”. This was printed on the bottom of a menu at a waterfront restaurant in Northwest Florida. They are required to make the customer aware that the price listed is the price listed is cash discount pricing. The card price would be an additional 4% higher which, by the way, will cover all of the card processing fees.

Notice at the bottom of the menu, "Prices listed and advertised reflect cash discount" — Notice at the bottom of the menu, “Prices listed and advertised reflect cash discount”

More Dual Pricing Signage

Later, when we stopped at a convenience store for gas, washer fluid and facilities, I noticed yet another business who was notifying they would be charging a 3.5% fee for customers using a card to pay for their purchases. Notice the dual pricing revealed in the the image with the caption reading “Dual pricing notice of fees by a business in Florida which was posted on the countertop of this business.

Offsetting Fees – Dual Pricing Signage

This is what many businesses all across the USA are doing to offset their card processing fees. They are passing the fees onto the customer using cards to pay with. This should have considered and implemented from the get-go, however it is only now happening and quickly becoming the norm.

Cash discount store dual pricing a 3.5% fee — Dual pricing notice of fees by a business in Florida

The next day we stopped for a meal after driving all day to make an appointment with one of my clients. I noticed yet another customer pricing notice on the door of the restaurant stating “Non-cash pricing will see an increase at the Point Of sale”.

The cash discounting model and/or dual pricing as it is often called, is popping up in business all across the USA. Business owners are finally stepping up and passing the cost onto the consumer. But why didn’t businesses implement this many years ago? If one thinks about it, when the cost of their lease goes up or the price of their products, so does their prices. When the cost of labor goes up, business owners raise their prices. And so on Makes one wonder why was the credit card fees were missed.

Dual Pricing On Door Of Business No Rate Specified — Point Of Sale dual pricing notice. Cash discount savings.

I think the reason business owners were reluctant to do so was the lack of support from the Merchant Service (credit card processing) provider. The business owner would receive his monthly bill from the provider at the end of the month and just pay it, that was it. Now with the new technology available with the terminals, business owners have a viable option for dual pricing and a much smoother transition.

Smart Dual Pricing Terminals Automatically Adds The 4% Card Processing Fees

See the image, Smart Terminal Adding In The 4% Dual Pricing Processing Fees.

Smart terminal dual pricing 4% card processing fee — Image of a smart terminal in dual pricing mode we will set your business up with. Note the 4% fees added for paying with a card.

Utah EZ Pay will help get your new account set up the correct way with a smart terminal that will automatically calculate the 4% card fees for card paying purchases. If you look at the image, the Smart Terminal has added the 4% in fees to the purchase. You will see a transaction posted for $250 + the 4% = $260 which is what the customer will pay for processing a non-cash transaction.

We can set business owners up with the Edge 0% dual pricing program which will offset 90% plus of their card processing fees! Your cash paying customers will love getting a discount for the paying with cash option. With this, both the customer and merchant get to win!

i.e. If a business is charged $1,750 per month in fees, they will save $21,000 per year! This is $105,000 every 5 years! Visit FeesBeGone.com to learn how this can work for the financial benefit of your business.

Question, so when was the last time you decided not to do business with a small business because they were charging extra for your paying with a card? I’d venture to say the answer is never, this is true fo me as well.

Utah State Tax Commission With Dual Pricing Fees

I recently came across this. The Utah State Tax Commission is also using a dual pricing model as can be seen in the image. They have been charging this fee for some time to Utahans to offset their fees. So, why not you?

Utah State Tax Commission Dual Pricing Charging A 3% Fee — Utah State Tax Commission adding fees for paying with a card. Another example for dual pricing to offset fees.

Get Your Utah (or the USA) Business To Save 90% Plus In Processing Fees

Call or text your merchant service advocate, Greg G Kapitan at 801-205-1955 with Utah EZ Pay today to get your business set up to save 90% plus off your card processing fees. Utah and business across the United States can start saving by using an Edge 0% Dual Pricing Card Processing model. Call or text me today!